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Pay Per Click Campaign Management

Pay Per Click Campaign Management

Pay per click (PPC) is an online advertising model used on search engines, advertising networks and content websites. The main player in this space is Google. Google’s advertising revenue comes mostly from PPC in the form of Google AdWords. In 2015, Google’s advertising revenue was $67 billion, up from $59 billion in 2014. PPC advertisers only pay when someone actually clicks on one of their ads which will then take the user directly to their website or landing page. With search engines, advertisers generally bid on keywords or keyword phrases that they believe a typical customer may use to search for their product or service.

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