What Is Digital Marketing?
Marketing through online channels such as search engines, websites, social media, email, and mobile apps is known as digital marketing. Here is the list of techniques of digital marketing:
Search Engine Optimization
SEO stands for Search Engine Optimization, is a process that focuses on optimizing many aspects of a website with the aim to improve visibility of targeted keywords on first page of search engine (Google).
Search Engine aims to provide its user with the content that is most relevant to their searches. All the search engines such as Google, Yahoo and Bing use a set of complex program to determine what website to show on its first page on a particular keyword phrase.
Pay Per Click (PPC)
Sponsored result on the top of search result page of search engine is called Paid Search or it can also be referred to pay per click (PPC). You are only charged when your ad is clicked.
Paid advertisement of search engines is very flexible, you can decide your daily budget for your advertisement campaign, and you can also decide how much you want to pay for a click for a specific keyword phrases.
Social Media Marketing
Social Media Marketing is the process of achieving traffic and engaging targeted audience using content sharing on social media sites.
There are various type of social media websites available on the internet, they may offer different social actions. For example, twitter is a social media website developed to share short messages with people. It is also called a micro blogging website, which platforms allows you to communicate with the world using a limited number of words, off course you can share videos and photos as an attachment well. Facebook, in contrast is a full-fledged social networking website that is developed to share updates, photos, creating groups, joining groups, joining events, creating business pages, chatting and a variety of other activities.
As of the second quarter of 2018 Facebook had 2.23 billion monthly active users.
With more than 336 million monthly active users worldwide as of the first quarter of 2018, Twitter is one of the biggest social networks worldwide.
YouTube is now pulling in over 1.8 billion users every month.
So you can understand how important social media for your marketing campaign is. It has become necessity of our business to market it on social media.
It has been almost two decades since we are using emails, and it will be with us for long time. Email is fastest and direct way to reach clients with product information. If we ask yourself how many times we check our email in a day? You come to know at a surprising point. These days our emails are connected with our devices such as smart phone, we get a notification when we receive an email. So it can be said that customer’s inbox is an important place where you can market your product or service and its very effective way to market.
An email can do a lot for your business, but you have to keep things in mind that your mail campaigns must be engaging, relevant, entertaining, and informative. For a successful email marketing campaign you need to keep following points in mind:
- Your email campaign should be Relevant
- Your email campaign should be Trustworthy
- It should not be annoying
- You should not send emails very frequently
- Its content should conversational
As mobile phones have become integral part of our life. 80% of internet users own a smartphone. So mobile marketing may be game changer in your marketing strategy.
Marketing your product and services on smartphones, tablets or any mobile devices, via website, SEO, PPC, display advertisement, email campaigns, SMS, social media, mobile apps and push notification is called mobile marketing.
Now internet users are using smartphone all the time, it’s always with them, so it has become very good way to for marketing and promotion. Now everything can be done on mobile device from checking email, visiting website, social media, sending messages using WhatAapp, SMS, watching videos on YouTube. So mobile marketing can play vital role to promote any business.